People the world over have abandoned the faucet in favor of the bottle. Bottled water has become so popular that it has its own industry, filled with a variety of companies that all sell the same thing. Water. So how does one stand out in a market that sells clear, somewhat tasteless, liquid most people can get out of any spicket in their own house? Marketing.
Bottled water is sold primarily by three different things; the source, the health, and the footprint. People buy bottled water because of the unique quality of its origin. They buy bottled water because of the health benefits it provides. They also buy bottle water because of the good it does for the environment. Recently, the newest trend in the bottle water market is alkalinity. Alkaline water balances the human pH balance which apparently is a good thing. This is where Waiakea Water leaves other companies in the dust.
pH levels are rated between 0 to 14. 14 is complete alkalinity, and 0 is well… acid. Beverages with a 5.5 alkalinity can eat away at your teeth, which is why sodas are so bad, they come in at pH balance of 2 to 3.5. Waiakea water has a natural alkalinity of 8.2. Natural. This is because Waiakea water is volcanic water. Water that is filtered by running through the porous rock of a volcano, stripping away acidity and leaving a pure alkaline result. This makes Waiakea the healthies, tastiest water on the market today.
Waiakea was founded by Ryan Emmons in 2012. Emmons discovered the water whilst on vacation. The source of the water is Hilo, a town on the Big Island. It is filtered through a passage of about 1000 feet through the Mauna Loa Volcano. In addition to the pH level, Waiakea also boasts natural minerals. The rock it passes through contains sodium, potassium, magnesium, and calcium.
The water comes from a sustainable source, an aquifer with a 1.4 billion gallon recharge rate. The facility that collects the water runs on 33% renewable energy, and the packaging is also sustainable as well.