When Randy Ray and Wendy Lewis founded Jeunesse Global in 2009, the wealthy couple wanted to do much more than simply accumulate more wealth. Ray and Lewis had spent a nearly five-decades-long career in the North American direct-marketing industry, creating some of the most successful and recognized names in the business.
Now, as the couple neared their 70s, they wanted to create a company that would serve as a life statement. Ray and Lewis had long been interested in helping people across the globe who had been born into disadvantaged circumstances. But years in the trenches of the ruthless business world had instilled in both Ray and Lewis the lessons that the free market was the only way to maximize social good. The couple was all too aware of the pitfalls of charity, seeing how market incentives provided real means of uplifting the impoverished whereas charity was simply handing starving men fish without teaching them how to catch more tomorrow.
With this in mind, Ray and Lewis created Jeunesse Global, a global distributor of innovative health and beauty products that would allow its distributors ways to obtain up to six different income streams. Today, Jeunesse Global ranks as the fastest-growing health and beauty company in the world. With tens of thousands of distributors and millions of customers worldwide, the company’s immense success is testament to the vision of its founders.
Yet, despite making hundreds of distributors millionaires, Jeunesse Global’s success has not rested on its ability to provide economic opportunity to people in less-advantaged areas of the planet. On the contrary, without the award-winning products that have made the company famous, those distributors would not have ever been successful in the first place.
One example of the kind of singular innovation taking place under the research and development programs upon which Jeunesse Global relies has been the firm’s Reserve health drink. A breakthrough product, Reserve takes the most potent ingredient in red wine, resveratrol, and adds it to a fruit-juice base that consists of dozens of anti-oxidant-heavy fruit extracts. This creates one of the most heart-protective and health-promoting drinks that has ever been devised.