Bottled water is losing its following. This is due to several factors, such as environmental concerns about plastic bottles and the suspicion that the water is filtered city water, as opposed to the advertised spring water. However, one company is changing the bottled water game in more ways than one. That company is Waiakea Hawaiian Volcanic Water, the first Hawaiian volcanic bottled water brand on the market.
The concept of sustainability, eco-friendly packaging, and alkaline volcanic water, has driven up the popularity of Waiakea water. In the three years since its inception, Waiakea’s sales have grown 5000%. The original sales of 2,000 cases rose to 120,000 cases of water. At an annual growth rate of 170%, Waiakea is valued at $10 million, and it is sold at premium stores such as Whole Foods. Waiakea was chosen as the best volcanic bottled water brand in 2017 by 10bestwater.com. Waiakea’s international demand required a new manufacturing facility to be established in Hawaii.
Along with its focus on sustainability and maintaining the environment, Waiakea has also partnered with Pump Aid and has developed a program based upon its sales of water. For every liter that Waiakea sells, it donates 650 liters of water to Pump Aid. Pump Aid is a charity based in Africa and the United Kingdom. The charity’s purpose is to provide for sustainable sources of water and to create a safe sanitation environment. Africa suffers from a lack of clean and safe water. With the help of organizations like Pump Aid and businesses like Waiakea water, the problem is being addressed.