Herbalife Nutrition is donating 280,000 of its Protein Deluxe bars to Red Cross centers across the United States. The bars provide a welcome nutritional and hemoglobin boost after people give blood. Value of the donation is about $500,000, Herbalife officials said.
It’s the fourth consecutive year Herbalife Nutrition has made a nutrition bar donation to the Red Cross, although the relationship between the company and the Red Cross goes back decades. For example, Herbalife nutrition has organized more than 50 blood drives at its business locations, including corporate headquarters in Los Angeles and its distribution center in Carson, California. It did the same at two Herbalife manufacturing facilities in Winston Salem, North Carolina, and Forest Lake, California.
Additionally, a Herbalife Nutrition blood mobile van in Southern California is credited with saving some 25,000 lives per year.
Herbalife was established in 1980 in Los Angeles by company founder Mark Hughes. The company operates on a multi-level marketing model and sells dietary supplements, weight management products, sports nutrition foods and drinks, as well as personal care products. It employs approximately 8,000 people globally and has a network of more than 3 million distributors.
Because of the large number of employees and distributors associated with Herbalife Nutrition, the company is well positioned to make a significant contribution to efforts such as the Red Cross blood drive. The company is able to enlist the volunteer efforts of literally millions of people to fill a gigantic need. The number of lives saved or assisted is beyond calculation over the lifetime of Herbalife blood drive activities.
The Red Cross is deeply grateful for the kind of help that Herbalife Nutrition can bring. That’s because Red Cross officials report, over the past four years, the overall number of active blood donors has declined by 80,000 people. At the same time, someone in America needs a blood transfusion every two seconds. That translates to 43,200 people a day who need a blood transfusion.
In June and July of 2018, Herbalife helped the Red Cross with a special project called the “Missing Types Campaign.” The program draws attention to three types of blood that are in special demand — types A, B and O. All three are critically low. Herbalife Nutrition participated in an advertising and promotional push that encouraged more people of these types to come out and give blood.
The Herbalife Nutrition ongoing cooperation with Red Cross blood drives represents one of the most enduring and productive campaigns in the United States.