Pure Waiakea Water Bottlers Develop Degradable Bottles for their Products

The Waiakea Hawaiian Volcanic Water Company has rolled out a plan to start using degradable bottles, thus reducing the lifespan of the current bottles by 98%. The technology to be adopted will change the global approach to the issue of CPG disposition.http://www.medicaldaily.com/alkaline-water-vs-plain-drinking-water-can-waiakea-bottled-water-lead-optimal-health-330396


The new bottling package is 100 %recyclable. Research shows that its lifespan will be 15 years as compared to normal plastic whose lifespan is about 2,500 years. Waiakea goes into records as the first water bottling company to make use of TimePlasts.


Creating a Strong and Weak Bottle, a Dilemma

Waiakea founder, CEO Ryan Emmons shares that it was not easy to come up with the product since the scientists had to handle polymers with different beliefs in the potential of the idea. The new production will see the production of bottles added with additives which will speed up the process of breaking the chemical bonds in the containers.


The Cost is Insignificant

Waiakea bottles make use of quality RPET, tough it costs double the ordinary price for RPET. The cost however for the TimePlasts is low. The substance is added to the plastic material during the manufacturing process.


According to Emmons, these considerations make translates to an extremely low production costs. To make it even better, the bottles can be recycled.


The Waiakea Water Bottling Company

Waiakea Water Company is based in Hawaii Island in the United States. It has an annual growth rate of 170 %, by selling 122,000 cases in three years’ time. This happened due to the strengthening of local distribution and good customer subscription.


Current Valuations

Waiakea is currently valued at $10 million, developed in the midst of 10 million square miles. The water is drawn through the peak of Mauna Loa Volcano, which is actually an active volcano. The water originates from snowflakes and rain.


This is one of the purest sources of water on earth, rich in a mixture of elements like magnesium, calcium, and potassium. The water flows long a 14,000 feet tunnel, making it pure, mineral-rich water, good for your bones, nails, skin and even hair.

The Journey of Perseverance That Saw The EOS Lip Balm Rise To Command The Market

There was a time in history that getting a good lip balm was not a walk in the park. The shapes and flavors were limited and only drug stores and small supermarkets stocked the lip balms. It is only seven years ago that the market experienced a fresh feel. EOS lip balm was taking over the market by a storm. Big retails shops started stocking it and celebrities could be spotted flaunting the new found sensation. The product started gracing fashion and beauty magazine covers. That success did not happen overnight as the founders revealed.

Where It Started

Almost 10 years ago, Sanjiv Mehra who had previous experience with Unilever and PepsiCo joined forces with Craig Dubitsky and Jonathan Teller, who had experience of growing startups to come up with a product that would revolutionize the beauty industry. After analyzing the market, they realized a gap in lip balms, and that’s how the EOS lip balm idea was birthed. They did a market research on potential consumers and took note on how they desired the lip balm to look and feel. Armed with the findings, they created the best brand that was tailor-made to meet the customers’ demands regarding shape, taste, smell, orbs color and packaging. The product also incorporated organic ingredients and priced it at $3 to compete with the existing brands. The final product was the lip balm that makes you smile as manifested in the tagline they picked.

Finding a Standing

Consumers were, however, skeptical in accepting the new product and so getting a place on the shelves was not easy. Due to the feminine design, male consumers shied off. Their luck came when a female buyer loved the product, Walmart, Ulta, Target and Kohls followed soon after. They also decided to invest in a production equipment and facility, which gave them a competitive edge. The brand turned out to be a household name in just seven years by using beauty bloggers, celebrities, social media, and strategic partnerships as marketing tools.

Ref: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstic

Product Link: https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069