People the world over have abandoned the faucet in favor of the bottle. Bottled water has become so popular that it has its own industry, filled with a variety of companies that all sell the same thing. Water. So how does one stand out in a market that sells clear, somewhat tasteless, liquid most people can get out of any spicket in their own house? Marketing.
Bottled water is sold primarily by three different things; the source, the health, and the footprint. People buy bottled water because of the unique quality of its origin. They buy bottled water because of the health benefitsit provides. They also buy bottle water because of the good it does for the environment. Recently, the newest trend in the bottle water market is alkalinity. Alkaline water balances the human pH balance which apparently is a good thing. This is where Waiakea Water leaves other companies in the dust.
pH levels are rated between 0 to 14. 14 is complete alkalinity, and 0 is well… acid. Beverages with a 5.5 alkalinity can eat away at your teeth, which is why sodas are so bad, they come in at pH balance of 2 to 3.5. Waiakea water has a natural alkalinity of 8.2. Natural. This is because Waiakea water is volcanic water. Water that is filtered by running through the porous rock of a volcano, stripping away acidity and leaving a pure alkaline result. This makes Waiakea the healthies, tastiest water on the market today.
Waiakea was founded by Ryan Emmons in 2012. Emmons discovered the water whilst on vacation. The source of the water is Hilo, a town on the Big Island. It is filtered through a passage of about 1000 feet through the Mauna Loa Volcano. In addition to the pH level, Waiakea also boasts natural minerals.The rock it passes through contains sodium, potassium, magnesium, and calcium.
The water comes from a sustainable source, an aquifer with a 1.4 billion gallon recharge rate. The facility that collects the water runs on 33% renewable energy, and the packaging is also sustainable as well.
Many strides are being taken to preserve the environment, communities, natural resources and the planet. Companies and organizations are devoting much time and energy to making the world environmentally safe and healthy for all living inhabitants. There is major concerns about clean, safe water for consumption. Waiakea Hawaiian Bottled Water has been named the best water in the world. It is the first volcanic water brand and comes directly from the top of the active Mauna Loa volcano. The company starting bottling the water in 2012, under the leadership of Ryan Emmons, and has grown over one thousand percent since then. It is one of the top five hundred Inc. 5000 fastest growing companies. It is among the elite companies to be awarded at the Inc. 5000 2017 Conference to be held in California. Waiakea stands on a platform of sustainable, charitable and healthy initiatives and attributes. It is especially concerned with the environment: their mission is the provide healthy water by way of resonating lifestyle brand that will create and inspire change in various ways.
The Waiakea Hawaiian Volcanic Water company has transformed the bottled water industry by using a triple bottom line model that, along with making great profit, also cares about the people and the planet. The water comes from the snow melt and rain from the volcano. The water is then filtered through a porous lava that has minerals that makes it naturally alkaline. This gives it a very delicious and distinctive taste. Waiakea is the first bottled water in America to receive certification for being carbon neutral. This brand and emissions consultants from all over the world are working together to hep businesses reduce the environment impacts from their products and businesses. The company has started regional reforestation projects to further preserve the environment. Waiakea shows that they are socially responsible by helping people all around the world who are less fortunate and do not have clean water. The Waiakea brand has partnered with Pump Aid and is now providing clean drinking water to the disadvantaged people in parts of Africa. With this brand, everyone can drink, be healthy, and environmentally conscious. .
Bottled water is losing its following. This is due to several factors, such as environmental concerns about plastic bottles and the suspicion that the water is filtered city water, as opposed to the advertised spring water. However, one company is changing the bottled water game in more ways than one. That company is Waiakea Hawaiian Volcanic Water, the first Hawaiian volcanic bottled water brand on the market.
In 2012, Ryan Emmons founded Waiakea water. Emmons wanted to start a bottled water brand that was sustainable and eco-friendly. Waiakea springs come from a natural alkaline source, the Waiakea pristine springs, and the bottles are eco-friendly. Waiakea water is melted snow and rain from the Hawaiian volcano, Mauna Loa. The water filters through porous volcanic rock thousands of feet below the surface of the island. This filtration process means that Waiakea water is naturally alkaline. Alkaline water, with its high ph value, contains antioxidants which prevent virus, bacteria, and fungus from multiplying.
The concept of sustainability, eco-friendly packaging, and alkaline volcanic water, has driven up the popularity of Waiakea water. In the three years since its inception, Waiakea’s sales have grown 5000%. The original sales of 2,000 cases rose to 120,000 cases of water. At an annual growth rate of 170%, Waiakea is valued at $10 million, and it is sold at premium stores such as Whole Foods. Waiakea was chosen as the best volcanic bottled water brand in 2017 by 10bestwater.com. Waiakea’s international demand required a new manufacturing facility to be established in Hawaii.
Along with its focus on sustainability and maintaining the environment, Waiakea has also partnered with Pump Aid and has developed a program based upon its sales of water. For every liter that Waiakea sells, it donates 650 liters of water to Pump Aid. Pump Aid is a charity based in Africa and the United Kingdom. The charity’s purpose is to provide for sustainable sources of water and to create a safe sanitation environment. Africa suffers from a lack of clean and safe water. With the help of organizations like Pump Aid and businesses like Waiakea water, the problem is being addressed.